SEO - Search Engine Optimisation
Those three little words have baffled many and continue to spawn hundreds of articles online about how to do it and what to do to get your website to figure prominently in search engines like Google and Bing.
So what is SEO or Search Engine Optimisation? At its very basic level it is a way of ensuring that the likes of Google actually recognise your site exists which of course on it's own is no good if they only rank your website on page 5678.
Page ranking may not be that important to you if say your clients are likely to find your website in other ways. This could be because you are a local business and many of your customers live in the surrounding area so your business cards are scattered everywhere with your website address on, or you may have a very active Facebook page and many visitors may come through that.
It all depends on what market and business you are in.
There are people that seriously specialise in SEO and even they will tell you that the goal posts keep changing, what was accepted as a method to get your website a high ranking, has suddenly fallen from grace and a new criteria has become essential in the fight for the number one spot.
Having said all that there are a lot of things we can do to get you noticed and help you draw traffic from online searches.
If you are serious about SEO - and not just the basics - we can put together a programme or make recommendations for your particular niche.